Is your content ready for Article 50?
The AI Content Compliance
Readiness Scorecard
Will your content display the mandatory AI watermark from 2 August 2026?
Your responses are used to generate your readiness report. No account required.
Is your AI content workflow ready for Article 50?
From 2 August 2026, infringements of the EU AI Act Article 50 will attract fines of up to €15m or 3% of your worldwide turnover.
Do you distribute content on the web, social or traditional media outlets? If so, you need to watermark any content created with AI. Can you do that from Sunday 2 August?
Take the three-question readiness check below for a quick, directional view of whether Article 50 may be relevant to your content workflows.
Understand whether your organisation can
- identify where AI has been used
- maintain a clear record across versions and derivatives
- apply marking or audience disclosure where required (ie a watermark)
- stop incomplete or unapproved content before publication or risk being fined.
Find out if you risk being fined by the EU
You can establish whether your organisation may have a significant AI content compliance gap by answering three questions. Under one minute. No sign-up.
Do you or the agencies you work with publish or distribute content into EU or UK markets?
This includes websites, social platforms, advertising, retail media, connected television, broadcast, partner channels and regional campaigns intended for audiences within the European Union. A business does not need to be headquartered in the EU for its EU-facing activities to be relevant.
Who this is for
Disclaimer
This is an operational readiness assessment, not legal advice or a determination of compliance with the EU AI Act.